How an SEO Company can help: On Page SEO

July 7, 2014 9:10 am

Search Engine Optimisation (SEO) is the work that goes into helping your business website stand out from the competition. It enables your website to move up the rankings and closer to the top spot. The nearer you are to the top of the list, the more likely it is that people will visit your website. SEO is either undertaken on your website pages (On Page) or elsewhere on the internet with links to your website pages (Off Page). In this article we will explore On Page SEO.

Whilst SEO helps your website to be found, it is the content on your website that has the potential to attract and convert any visitors. For this reason, any work that you or an SEO company undertakes should always focus on delivering a good customer experience over ticking boxes to get up the list.

No SEO company knows exactly what the search engines are looking for, but if you consider your experience as a searcher, then it’s possible to get a good idea. Being one of the best results is all about having high quality content that is relevant to that the searcher has typed in. What an SEO company does know is what work needs to be done to showcase your website as a good, high quality and relevant option.

The first stage is to ensure that you have good quality content on your website. This includes high resolution images, video content and sufficient written content (typically around 400 words per page). It is not enough to have a visually appealing website, it also needs to be informative, easy to navigate and regularly updated.

An SEO company can advise on any changes that would enhance your existing website copy. They can also check other details including the time it takes to load, which can affect both the user experience and your rank. It is only with a strong and effective website that SEO work will really generate good results.

Integrated with these initial changes, the SEO Company will also explore keywords and phrases with you. These are the terms that your ideal customers would type or say when they are looking for exactly what you offer. Once agreed, the SEO Company can add these key phrases can into your website content. This will include titles, headers and other tags, as well as in the content. Once again, it is important that the inclusion of these key phrases is natural and doesn’t compromise the visitor experience.

Depending on the service you select. The SEO Company may work with you to produce and add fresh content such as articles or special promotions to your website. Fresh content helps you to promote your knowledge and expertise in your industry, show customers that you are an active company and make it interesting for them to revisit your website, in addition to being seen favourably by the search engines.

Urban Media are a website design and SEO Company, based in High Wycombe. We combine On and Off Page SEO in our monthly packages, that help business websites to get noticed on the internet, whilst delivering a good customer experience. Urban Media have been working with businesses across the UK to build their online presence since 1997 and we can help you too.

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