Abbey Crawford - Securicare
BestCruiseDeal.co.uk
Best Cruise Deal .co.uk is a resource for the consumer, independent of any cruise line or travel agency. Best Cruise Deal searches the market daily, offering the best cruise deals available direct from the cruise lines.
Problem:
Despite several holiday booking and price comparison websites, there was no specialist cruise comparison site. The cruise industry is substantial, so a website was needed to provide consumers with information about the many cruise lines, specific ships and destinations. As a cruise specialist for many years, Paul Frost saw the potential and developed the idea with Urban Media. It was clear from the outset that the site needed to combine a lot of helpful information for visitors new to cruising, whilst making it quick for visitors who simply needed to view the best deals.
Solution:
Urban Media worked closely with Paul to develop a site which is so simple to use - yet behind the scenes, an extremely powerful database-driven content management system, with many automated features, does the hard work. As a result, the site delivers an impressive user experience by delivering relevant content at the right detail level to suit various requirements. Extensive tracking has been built into the site to observe user interactions in order to continually improve the visitor experience as the site develops.
Key Features:
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