Bob - Summit Services
Compare Currency
Compare Currency was established to help locate the most competitive foreign exchange rates among a network of proven and reputable currency brokers. The site provides access to competitive exchange rates previously accessible only to wholesale financial institutions.
Problem:
The currency exchange market was quite dull. Compare Currency wanted to take the simple, user-friendly approach seen on other price comparison sites and apply that to showing the best foreign currency rates. They knew that like many online businesses, the success of the site would rely heavily on visitor numbers.
Solution:
Urban Media worked with Compare Currency to analyse all of the areas that could be simplified, and devised a plan for the site along with a suitable internet marketing plan to support the business activity that the website was expected to deliver. From the search engine strategy to the graphic design of the site, our specialists were able to create a site that continues to deliver regular business and more importantly, profit, through a high return on investment.
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