EscapeCurrency

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Escape Currency is a specialist foreign currency exchange company that helps clients get better exchange rates, save money and protect themselves against currency fluctuations.

Problem:

Escape Currency had been successfully using the internet to generate new business leads through a lead generation site, but the frequency of leads had declined. Having seen the power of the internet in generating new business, they needed to develop a strategy that did not rely on external factors. A new website would give control, and allow for internet marketing that would include Pay per Click management.

Solution:

Urban Media used the company's historical data to quickly deliver a new website using existing branding, and set up an initial Pay per Click programme. This initial activity replaced Escape Currency with the missing leads and provided a sales income. Through regular meetings and search Engine Optimisation work, we then reduced the monthly Pay per Click spend while maintaining the number of leads, improving return on investment.

Key Features: