Over 70% of all purchases start in a search engine. In excess of 80% of searches are through Google. 90% of all search engine ‘clicks’ go to the first half of page one. We understand that behind all of the statistics though, there is a person trying to promote their organisation. Often, that means being highly placed in Google or complete business failure. After all, if you don’t get enough clients, how can any business survive? We understand the human part of the challenge and we want to help.
Urban Media have been helping people throughout the UK with SEO (Search Engine Optimisation) since before Google began. This means we have seen a lot of change and have the correct level of experience to help you to not just get the top slot in a search engine, but also to understand how that translates into business. After all, SEO is not actually about getting to the top of a search engine. It is about achieving the number of highly placed positions for enough of the correct terms, that sufficient relevant people find you and become your next customers.
of users ignore the paid ads, focusing on the organic results.
Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
of users never scroll past the first page of search results.
If you have been trying to achieve your desired position in Google for any length of time, you will possibly be aware of the huge changes that Google has gone through recently. From late 2011 and still today we have seen massive changes in the world’s biggest search engine. Whereas previously, you could get away with doing SEO on the cheap and outsourcing to cheaper labour markets, you are now more likely to get penalised for it. More and more people are now looking for a UK SEO company. We have all of our staff in the UK. English is the first language of all our online marketers. This is now so important that this simple fact could be the reason that we are seeing so much success with our client’s websites.
We also employ ethical methods of SEO (Search Engine Optimisation). This means that we work within Google’s guidelines, and do all we can to satisfy their goals for the internet as a source of information. Google wants the highest quality content to be at the top of its search results and you should, too. That’s why we don’t use cheap tricks to get you to the top. We create high quality content that Google will love because your potential customers will! After all, the aim of SEO should be to increase your sales, not just to get you found on Google. We say that being number one is just part of the process and not the actual objective.
P.S. If you have not come across the whole subject of ‘ethical SEO’, then we recommend you read this article. Whilst you probably don’t have the time to do your own SEO, it is important that you understand that not all SEO is the same and you have a responsibility to yourself and your organisation to get this right.
Our SEO offices around the country: