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  There have been some significant shifts in consumer purchasing habits in recent decades. In order to respond to these changes, companies have had to alter processes, principles and approaches in their business. Marketing is one area where there have been...

  At the start of the year many business owners are making plans for the most effective ways to manage their finances. Any company has demands on their money and it takes a careful balancing act to work out the priorities. Some investments, such as recruitment,...