What is Data Driven Marketing?

What is Data Driven Marketing?

For many years, marketing and sales were almost entirely separate – separate disciplines, and in many businesses, separate functions.  But the digital world has broken down the barriers; buyers are behaving differently, and the two are merging into one continuous...
Black Friday, Cyber Monday

Black Friday, Cyber Monday

“With Black Friday and Cyber Monday around the corner, what does it mean for online retailers?” Black Friday and Cyber Monday have been ingrained into our pre Christmas run up just like many other ‘official’ days of the year. In the way that Moonpig loves a seasonal...