Web Design Considerations for 2018

Web Design Considerations for 2018

A new year provides the opportunity for a fresh start. Is this a good time to refresh your company’s online presence with an updated website design? If you are considering a web design project, for a new or established business, there are a few important...
Visual Impact in Website Design

Visual Impact in Website Design

Marketing your business online is no walk in the park. With such extensive competition, you simply can’t afford to fall short in any aspect of your interaction with customers. It’s not enough to produce or stock a great product or offer a valuable service, you have to...
Frustrations of the Online Shopper

Frustrations of the Online Shopper

In this article we bring to you some of the common frustrations that internet users cite as ruining their online shopping experience. The reason is to highlight the value of getting things right on your own web pages, so you can attract rather than repel your...
The Principles of Designing a Mobile Website

The Principles of Designing a Mobile Website

Just five years ago the majority of businesses wouldn’t have had a mobile-friendly website. Today, however, a business without one would undoubtedly witness a drop in online conversions and poor SEO rankings. As a growing number of consumers ditch their desktop PC for...
Planning your Marketing Budget

Planning your Marketing Budget

At the start of the year many business owners are making plans for the most effective ways to manage their finances. Any company has demands on their money and it takes a careful balancing act to work out the priorities. Some investments, such as recruitment, staff...