PPC & Google Ads Management
Why PPC?With PPC, you have more control over when and where your ad will be seen and who sees it than could ever be accomplished with leaflets, radio, newspaper or, television advertising. Creating a campaign is much faster than the other advertising options. You’re not waiting for designers and printers before getting started and you’re not waiting for the next edition of printed material to be published before anyone sees your ad. Once set up and running, it is possible to monitor, measure, and make regular changes to the campaign to continuously improve its effectiveness.
Getting things started correctly is vital to a successful campaign. First, research must be carried out to determine the best key phrases to focus on. You must pinpoint your target market and find out which of the key phrases will be most relevant to them. Google Ads (AdWords) are the most widely used, but for your business, it could be that adverts on a social media channel could be more advantageous. Pay-per-click management requires looking at many factors. You must plan a monthly budget for your campaign and whether you want this spent evenly each day of the month
Tailored for Results
It can be best to limit ad display to particular days of the week or even times of the day. You will know if you have a steady stream of interest in your products and services, or if there are peak times for doing business. You can also limit the ads’ showing to specific locations. Lastly, you need to identify which page on your website anyone who clicks your advert will be taken to, not just the Home page. If there is no obvious page, then you really should create a landing page for that specific ad. As a Google Partners PPC Management Agency, we will do all the research and set the strategy for the campaign to maximise return at the lowest cost. Once the groundwork is complete, you can set up your campaign. When live, there are monitoring tools which can be used to follow progress and measure results. These provide invaluable information which can be utilised to make changes to the campaign to maximise impact and minimise cost. The key phrases that are failing to bring visitors, or failing to lead to conversions can be stopped and more of the budget can be channelled where the positive financial results for your business are strong.
PPC Management Services
If you are launching a new product, recruiting a specialist, promoting an event, starting out in business, or want to drive sales for a particular service, it is worth considering Google Ads. Urban Media have specialists who will support every step of the campaign. From the initial key phrase research to monitoring and improving, we can ensure that you maximise your returns from pay-per-click.
To learn more about the holistic approach Urban Media takes to coordinate various marketing channels, branding, and our clients’ approach to their businesses, please see our Credentials Brochure.