You may wish to limit ad display to particular days of the week or even times of the day. You will know if you have a steady stream of interest in your products and services, or if there are peak times for doing business. You can also limit the ad’s showing to specific locations. Lastly, you need to identify which page on your website anyone who clicks your advert will be taken to, not just the Home page. If there is no obvious page, then you really should create a landing page for that specific ad.Once the groundwork is complete, you can set up a PPC campaign. When live, there are monitoring tools which can be used to follow progress and measure results. These provide invaluable information which can be utilised to make changes to the campaign to maximise impact and minimise cost. The key phrases that are failing to bring visitors, or failing to lead to conversions can be stopped and more of the budget can be channelled where the positive financial results for your business are strong.
If you are launching a new product, recruiting a specialist, promoting an event, starting out in business, or want to drive sales for a particular service, it is worth considering PPC. Urban Media have PPC Management specialists who will support every step of the campaign. From the initial key phrase research to monitoring and improving, we can ensure that you maximise your returns from PPC.
PPC Management UK