4×4 Vehicle Hire PPC
4×4 Vehicle Hire is a leading UK 4×4 rental company. It is made up of franchised offices around the UK, as well as the head office running various areas. Altogether, they offer a nationwide UK 4×4 hire service. Their fleet offers a choice of 4 wheel drive cars suitable for every need, although they specialise in Land Rover and Range Rover hire including Discovery 4, Freelander 2 plus Range Rover Vogue, Sport and the new Evoque.
The 4x4 Vehicle Hire business was one that demanded specific business focuses for each franchise. They needed PPC campaigns that would grow the businesses, whilst keeping costs under control.
To implement an effective PPC campaign the following questions needed answers; How could more quotes be generated while keeping cost per click down? How could the cost per conversion be brought down for each franchise?
The PPC campaigns were particularly effective in increasing the number of leads. The quality of the ads was improved, to improve ad position. The campaigns were managed to make the ads more effective in getting click-through. The campaigns were designed to follow customers around the internet (remarketing) to keep the company top of mind and result in a revisit to the website. This brought the cost per conversion down. You can read more about how we conduct our PPC work on our PPC page.
230.8% increase in conversions in a year