4×4 Vehicle Hire SEO
4×4 Vehicle Hire is a leading UK 4×4 rental company. It is made up of franchised offices around the UK, as well as the head office running various areas. Altogether, they offer a nationwide UK 4×4 hire service. Their fleet offers a choice of 4 wheel drive cars suitable for every need, although they specialise in Land Rover and Range Rover hire including Discovery 4, Freelander 2 plus Range Rover Vogue, Sport and the new Evoque.
4x4 Vehicle Hire was struggling to grow their website hire car enquiries, and certainly weren’t getting the business growth results they needed online.
In order to create an effective SEO campaign we needed to answer the following question; What did each franchise need to drive traffic to their section of the website?
Education is often the cornerstone of a successful client-agency relationship. Urban Media spent time with the client at both the head office and the local franchise level to educate them in what they needed to drive their overall business online. Urban Media worked with each franchise individually to determine their specific needs. Key phrases that would achieve results were identified. SEO work was undertaken to ensure high Google ranking for those keywords. By working at this micro level ultimate SEO dominance was achieved and the client was number 1 in Google rankings for nearly all key phrases in each location they served.
100.1% increase in visitors in a year
127.1% increase in conversions in a year
95.7% of over 200 key phrases on page 1
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