4×4 Vehicle Hire SEO


4×4 Vehicle Hire is a leading UK 4×4 rental company. It is made up of franchised offices around the UK, as well as the head office running various areas. Altogether, they offer a nationwide UK 4×4 hire service. Their fleet offers a choice of 4 wheel drive cars suitable for every need, although they specialise in Land Rover and Range Rover hire including Discovery 4, Freelander 2 plus Range Rover Vogue, Sport and the new Evoque.


4×4 Vehicle Hire was struggling to grow their website hire car enquiries, and certainly weren’t getting the business growth results they needed online.

The Question

In order to create an effective SEO campaign we needed to answer the following question; What did each franchise need to drive traffic to their section of the website?

Our Results

Education is often the cornerstone of a successful client-agency relationship. Urban Media spent time with the client at both the head office and the local franchise level to educate them in what they needed to drive their overall business online. Urban Media worked with each franchise individually to determine their specific needs. Key phrases that would achieve results were identified. SEO work was undertaken to ensure high Google ranking for those keywords. By working at this micro level ultimate SEO dominance was achieved and the client was number 1 in Google rankings for nearly all key phrases in each location they served.


100.1% increase in visitors in a year


127.1% increase in conversions in a year


95.7% of over 200 key phrases on page 1

Let's work together

We are an experienced web design and marketing agency and our team will work with you to identify and implement solutions that allow your business to become more profitable.

  • This field is for validation purposes and should be left unchanged.