Sienna X is a health and beauty company offering predominantly a wide and established range of tanning solutions. This includes tanning product and equipment along with accredited spray tan training for therapists. They are already the UK’s most used tanning brand for professionals (therapists). One of their business goals is to target the ‘stay at home’ mum enabling them to start their own enterprises and further building Sienna X’s professional market share.
The challenge was in requiring an understanding of their niche but global market and how they can be found by the target audience on various continents.
Before an SEO strategy was undertaken the following questions were raised; What keywords will be used by the target audience to find their products? Which of these key words will bring visitors who are likely potential buyers?
Micronics and Urban Media adopted a partnership approach that allowed the SEO campaign to deliver a successful execution of the SEO strategy. A ‘one size fits all’ approach wasn’t going to work and there was a direct focus on identifying key phrases that would aid in reaching the broader audience on various continents. SEO work on those key phrases was implemented.
325% increase in conversions over 4 years
111.2% increase in organic traffic over 4 years