Sienna X SEO
Sienna X is a health and beauty company offering predominantly a wide and established range of tanning solutions. This includes tanning product and equipment along with accredited spray tan training for therapists. They are already the UK’s most used tanning brand for professionals (therapists). One of their business goals is to target the ‘stay at home’ mum enabling them to start their own enterprises and further building Sienna X’s professional market share.
Sienna X wished to grow their online sales. Their previous online marketing agency had done some good work in getting a few keywords ranked. One difficulty was they provided little in the way of in-depth reporting that would guide Sienna X toward improvements. They needed information and data in order to manage their SEO strategy to deliver significant growth.
This raised a number of questions such as; What key phrases would appeal to their target audience and generate more sales? What did Sienna X need to know about online marketing in order to consistently improve their successful online business?
In collaboration with the client, Urban Media developed a transparent and in-depth SEO strategy with a focus on both short and long-tail key phrases. This targeted the right markets at different stages in the buying cycles. The strategic monthly reporting provided enabled Sienna X to determine where there was room for continued business improvement.
Visits from organic search increased by 48.9% in a year
48.9% Visits from organic search increased by 48.9% in a year 5.6 times Conversions increased 5.6 times after one year
Cost per conversion dropped by 84.9% in a year
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