Investing in technology has been shown to be a key driver in achieving business growth. As economic stability grows, more companies are choosing to up-grade existing technology, or make new purchases. The digital world has developed so quickly that systems or a website design that was developed a few years ago can no longer deliver the functionality and features that your employees or customers need.
Whether you are paying £500, £5,000 or £50,000 for your website design, it will be facing stiff competition on the internet. There are thousands of possible results for every search that is made, so it is going to take more than keeping your fingers crossed for your website to get found by the search engines and then your target audience. For this reason, when budgeting for your website build, you need to factor in a regular on-going cost for search engine optimisation (SEO).
SEO will focus on the key phrases that your target audience will be typing or speaking into the search engines when they are looking for what you offer. As the crucial element of any SEO work, the key phrases need to be researched and questioned before a final decision is made. An SEO company can help with this initial research and provide advice on the best options.
SEO is a broad subject, that covers a wide range of tasks, all of which aim to attract relevant visitors to your website and boost your website’s position in the search engines for your key phrases. Your SEO company is likely to recommend a combination of on-page optimisation, (including regularly updated multi-media content), off-page optimisation (including directory listings and article marketing), social media marketing (with links back to your website) and Search Engine Marketing (SEM) which encompasses paid online advertising.
Investment in a monthly SEO package which covers a range of tasks will enable your website to attract an audience, communicate with people around the globe and generate sales. It is a long term strategy, which will help to optimise your online presence. It also allows your website to evolve and adapt to change, rather than being a static marketing tool.
In a recent Adobe report, 68% of the professional marketers that were surveyed said that marketing had changed more in the last two years than in the previous 50 years. Technology is the driving force behind this rapid change, so any investment in technology needs to have the facility to continue to evolve and develop over the next two years and beyond.
Being able to adapt to change is going to be increasingly important to any business. Whether it is meeting the changing demands of customers, or updating to keep pace with changes in technology, resistance can be costly. The traditional way of doing things may have been successful for decades, but being slow to respond to change could be costly.
If your company are seeking an experienced SEO company that can deliver a varied package of activity that will help attract your target audience to your website, then Urban Media can help. Contact us to discuss your requirements, or use our Online Quote Generator to get an idea of the level of SEO support we believe your company requires.