About Urban

Scroll down to learn a bit more about Urban Media's team and our philosophy. It is a great group of people focussed on accomplishing our clients' online business goals.


Our team of specialists in the various disciplines required to achieve great online marketing results are pictured below. Hover over the images to learn more about them.

Elton Boocock

Founder & MD

As the MD, I am focused on pioneering the future of Urban Media. Since forming the organisation in 1997, I have gained a long and varied insight into many industries and business sizes and models. I am also the one who is responsible for cultivating the core values and core purpose of the business. Urban Media is very driven by its culture, so this is crucial to who we are. When I am not at the office, I can’t admit to switching off fully (although I do try). However, I make regular use of the gym and my home studio where I produce electronic dance music.

Harry Rai-Dhillon

Business Development

My focus is on nurturing long-lasting client partnerships built on a deep understanding of their business needs. These close ties help our clients refine their strategies and planning; to sustain performance and growth. Being able to showcase Urban Media’s unique skill set and creativity is awesome. I am very much a people person and enjoy the challenge of matching a tailor made solution to our clients' objectives. My interests are varied and the challenge to myself is to regularly try out something new.

Jan Graves


As the financial manager, I am obviously very focused on profit and cashflow. Business planning, budgeting and forecasting are the main part of my role, giving clear targets followed by performance monitoring. When I have time I enjoy gardening and long walks with my dog.

Neil Cooper-Smith

Applications Development

A man of few words.

Ross Baker

Website Design

I work on all Urban’s projects from a visual aspect. I am responsible for making sure every project that Urban touches looks the best it possibly can. Since joining Urban in 2012, I've worked on projects from small local companies to large international companies, both B2C and B2B. This varied experience has given me a diverse skill set that allows me to design and develop websites to a high standard. Most designers don’t develop and most developers can’t design. I can do both, which gives me insights into the creation of the best complete websites for our clients.
Outside work I spend time in the gym and playing for a local football team.

Angela Boocock


I look after our Partners to ensure they are confident referring their clients to us. Effectively seen as the ‘go to’ or concierge service within Urban Media, I make sure their clients are receiving the VIP service and results from our team. I keep our Partners up to speed with their client’s progress so that the reputation of our Partner is both protected and enhanced. Away from the office, you’ll find me either at the stables, dog training, or planning our next adventure with friends and family.


Website Development

As a web developer it's my job to turn the designs I'm given into fully functioning websites. I'm self-taught with over 10 years of experience building websites; at Urban Media I primarily work with the popular CMS Wordpress doing everything from setting up simple websites to writing bespoke themes and plugins. In my spare time I like to travel and I like to learn new languages; currently I'm studying Korean. 안녕하세요!

Jim Hetzel

Search Engine Optimisation

In the internet marketing business since 2005, I have a good understanding of many aspects of the industry. My real expertise is in SEO, but with Urban Media, I have been provided the opportunity to learn other aspects, I have recently learnt coding and have been doing some website development. A former food scientist, one of my hobbies is cooking and being creative in the kitchen.

Claire Dancer

Office Management

My role at Urban Media is diverse, covering many aspects of looking after the team and our customers. It has given me a variety of new skills while allowing me to utilise my previous experience which was primarily within the NHS, initially in an admin role and more recently as a registered nurse. In my spare time, I enjoy camping with my three children, gardening and taking long walks with our dog.



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