Augment your brand across video platforms
Google Video Advertising is a powerful digital marketing tool that allows businesses to reach their target audience with video content across Google’s wide network of websites and apps. With Google Video Advertising, businesses can create and display engaging video ads that capture viewers’ attention and drive conversions. Using Google Video Advertising can help businesses increase brand awareness, reach new customers, and generate more leads and sales. Taking advantage of Google’s advanced targeting capabilities, businesses can reach the right customer at the right time and in the right place, and deliver their message to those who are most likely to be interested in their products or services.
Engaging with a Google Video Ad agency can offer substantial advantages to businesses seeking to promote their products or services online. See some compelling reasons why you should opt to collaborate with a Google Video Ad agency:
Google Video Ad agencies have extensive experience and knowledge of the platform, enabling them to create effective video ads that capture the viewer’s attention and achieve the desired outcomes.
We can streamline the ad creation process, saving businesses time and resources while ensuring their ads meet Google’s requirements and policies.
We review all ad formats and can tailor ads to specific target audiences, ensuring maximum impact and relevance to the viewers.
We can optimise ads to ensure they perform well and generate the desired return on investment for businesses. We use A/B testing to get the best results.
We make sure to stay up-to-date on the latest Google Display Ads video specs to ensure optimal visibility for our clients’ ads. With our comprehensive knowledge of Google AdWords video campaigns, we can help our clients achieve their marketing goals and increase brand awareness.
Google Video Advertising can be applied to various platforms across the entire Google network, including:
YouTube: As the world’s largest video-sharing platform, YouTube offers a variety of advertising options, including in-stream ads, video discovery ads, and bumper ads.
Google Display Network: Google’s display network includes millions of websites and apps where video ads can feature. Sites ads shown on can be tailored to suit your target audiences.
Google Partner Sites: Google has partnered with various websites and platforms that allow video advertising.
Mobile Apps: Video ads can also be placed within mobile apps that are part of the Google network, such as Google Play and AdMob.
For more information about how our video ads management service can help your business, get in contact with our team today on 01494 538441 to discuss your account opportunities.
There are a variety of audience types that can be leveraged for Google Video ads. Choose where your video ads are delivered and who sees them based on location, interests, and more. Here are some of the most common:
This includes affinity audiences, which are broad audiences interested in a particular topic, as well as custom intent audiences, which are based on specific interests or searches.
This includes in-market audiences, which indicate an active interest in purchasing a specific product or service, and remarketing audiences, which target users who have already interacted with your brand.
This includes life events audiences, which target users going through a significant life event, and similar audiences, which target users who share characteristics with your existing audience.
This includes targeting users who are watching videos on specific topics or channels on YouTube.
There are numerous different types of ads with different marketing objectives available to choose from. Here are some of the main video ad formats that can help you reach your marketing goals.
These are skippable video ads that play before, during, or after YouTube videos. Advertisers only pay if viewers watch at least 30 seconds of the ad (or the entire ad if it's shorter than 30 seconds).
These are ads that appear in YouTube search results or alongside related videos. They include a thumbnail image and headline, and advertisers only pay if viewers click on the ad to watch the video.
These are short, non-skippable ads that play before or after YouTube videos. They are limited to six seconds and are designed to be memorable and attention-grabbing.
These are mobile-only video ads that play on Google partner sites and apps. They don't require viewers to click on a video player to start playing and can be skippable or non-skippable.
These are ads that include both video and images and can be displayed on YouTube and other Google partner sites.
These are premium ads that appear at the top of the YouTube home feed on desktop and mobile devices. They are designed to be highly visible and engaging and are usually reserved for major brand campaigns.
Attention spans are short, so it's important to grab the viewer's attention within the first few seconds of the video. Keep the ad short and engaging, with a clear message and call to action.
Use targeting options to reach your ideal audience based on their interests, behaviours, demographics and location. This helps increase engagement and conversions.
Use high-quality visuals and sound to make your ad stand out and capture the viewer's attention. Poor-quality video and audio can be a turn-off and result in lower engagement.
With more people watching videos on mobile devices, it's important to optimise your video ads for mobile. This includes using vertical video, keeping text legible, and using a strong visual message.
If you wish to learn more about our Google Video Advertising Agency and how we can help your business – Call 01494 538441 or email info@urbanmedia.co.uk
As your go to Google Video Ad agency, our objective is to handle every aspect of your video ad campaigns so that you can focus on other important aspects of your business. Adwords video ads are an excellent way to increase brand awareness, generate interest and promote your products or services. Whatever your aim, we will ensure that your video ads effectively reach your target audience and drive results.
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