Generate interest and increase conversions with targeted display ads
Google Display Advertising is a form of paid online advertising that uses visual ads in various formats to reach potential customers on websites, mobile apps, and video sites such as YouTube. You can think of this as your mobile shop window that can be placed wherever you like. Display ads are different from search ads in how they are delivered, but still use the same pay-per-click (PPC) advertising mechanism, where advertisers only pay when a user clicks on their display ad.
Using a display ads agency can provide many benefits for businesses that want to advertise online. Here are some reasons why a business might choose to work with a display ads agency:
With a dedicated account manager on hand, we have the expertise in creating, managing, and optimising display campaigns. We have experience with different types of ad formats, targeting options, and ad networks. This expertise can help businesses create more effective campaigns that reach the right audience and achieve their marketing goals.
We have access to advanced tools that may not be available to businesses normally. These tools can help us optimise your campaigns, track results, and make data-driven decisions to improve your advertising performance.
We can help you get the most out of your advertising budget. By optimising campaigns and targeting the right audience, achieve better results and avoid wasting money on ineffective ads, in turn improving your return on investment (ROI)
We work work with businesses of all sizes and budgets and provide customised solutions based on a business’s needs and goals, and can adjust campaigns as needed to achieve the best results.
Google Display Ads can be created through Google Ads, which provides a range of targeting options to help reach your desired audience. We can target ads based on a user’s interests, demographics, geographic location, and behaviour. Google also offers a range of ad formats, including banner ads, responsive ads, and video ads.
The Google Display Network (GDN) is the largest advertising network in the world and includes millions of websites. By advertising on the GDN, businesses can reach a wide audience and increase brand awareness.
Google Display Advertising can be a powerful tool for businesses to promote their products or services to a specific audience. However, it requires careful planning and execution to ensure that the ads are effective and provide a positive return on investment.
For more information about how our paid display ads management service can help your business, get in contact with our team today on 01494 538441 to discuss your account opportunities
Google Display Ads offers several audience types that we can use to reach specific groups of users. Here are some of the most common audience selections:
This includes targeting users based on their age, gender, household income, education, and other demographic factors. We can also leverage users based on their interests and behaviours, such as what they have searched for or what websites they have visited.
In-market targeting is a type of audience matching that allows us to reach potential customers who are actively researching or showing interest in specific products or services that match yours. Using in-market targeting can help reach a highly targeted audience and deliver great results.
When you create a display contextual ad in Google Ads, you can choose specific keywords and themes related to your product or service. Google's algorithm then analyses the content of web pages within the Display Network to determine which pages are a good match for your ad.
With placement targeting, we can choose to display your ads on specific websites or websites that match certain criteria relevant to your business, which can help to increase engagement and drive conversions.
No complicated pricing structures that fluctuate every month. We keep it simple with a fixed monthly fee based on the work needed to meet your goals.
You'll receive detailed report every month, as well as a monthly review meeting to discuss progress and future strategy.
We setup analytics conversion tracking to ensure that emails, calls and sales that are received are recorded to ensure you know your ROI.
Monthly rolling agreements with no long-term contract. We aim to get the very best from your spend, but any time you wish to cancel you are free to do so.
As your chosen Google display ads agency, our goal is to manage every aspect of your paid display campaign, so you don’t need to. Whether your objective is to promote products or services, display ads are ideal for brand awareness, generating interest and promoting products or services. Here are just some of the many features you can expect:
Let’s get your Display campaign started…
We’d love to hear from you and arrange a free consultation and quote. Please submit your details and a marketing specialist will be in touch.