The challenge was in requiring an understanding of their niche but global market and how they can be found by the target audience on various continents. Equally challenging was the fact that they sold into 3 very different market sectors.
Working closely with the client, we split the website into 3 distinct sectors:
- Water and Environmental
- Manufacturing and Processing
- Energy Management and Building Services
Put Web Design stuff here! A segue into the SEO would be: Once the new site was live, we began the SEO work.
Before an SEO strategy was undertaken the following questions were raised; What keywords will be used by the target audience to find their products? Which of these keywords will bring visitors who are likely potential buyers?
After thoroughly researching and finding the best keywords we began the on-page and off-page SEO work. Results were good very quickly, but the long-term results were very satisfying.
After 4 years:
- 325% increase in conversions (enquiries)
- 111.2% increase in organic traffic
- 96.3% of keywords on Google’s page 1