Running a business in 2025 means juggling customers, products, and an online world that changes faster than ever.
The good news? With the right strategies, you can compete with the big guys, and win. Here are five powerful, digital marketing moves that can help your business grow right now.
1. Make AI Your Marketing Assistant (It’s More Affordable Than You Think)
AI isn’t just for tech giants. Today’s AI tools can help you write social media posts, reply to customer messages, design graphics, and even brainstorm promotions, without breaking the bank.
Example: A local coffee shop can use AI to create weekly Instagram captions and schedule them automatically, saving hours every month.
Quick Win: Try free or low-cost AI tools like ChatGPT, Canva, or Jasper to speed up content creation.
2. Sell Directly Through Social Media Videos
Shoppable videos are exploding in popularity. Platforms like Instagram, TikTok, and YouTube now let customers click and buy directly from your posts.
Example: A boutique clothing store can post a short try-on video where viewers can buy the featured outfit in one tap.
Quick Win: Add “buy now” tags or links to your product videos to make it as easy as possible for customers to purchase.
3. Show Up in AI Search Results (Not Just Google)
More people are asking AI tools like ChatGPT or Perplexity to recommend businesses. If your business info isn’t optimised for these platforms, you could be invisible.
Example: A landscaping company that lists clear service details, location, and reviews on its website and Google Business profile is more likely to be mentioned in AI-generated recommendations.
Quick Win: Keep your website updated, add FAQs, and make sure your business is on Google Maps and other major directories.
4. Personalise Your Marketing (Your Customers Will Notice)
Customers expect marketing that feels relevant to them. Personalisation isn’t just “Dear John”, it’s showing people products, offers, and tips that match their needs.
Example: A bakery could email gluten-free recipes and offers only to customers who bought gluten-free items before.
Quick Win: Use your email marketing tool’s segmentation features to send tailored content to different customer groups.
5. Be Everywhere Your Customers Are
Relying on one platform for traffic, like just Google or just Facebook, is risky. Today, businesses thrive by showing up across different channels: TikTok, Instagram, email newsletters, local search, and even community events.
Example: A home décor shop can post short videos on TikTok, share event invites on Facebook, and send a monthly newsletter with exclusive offers.
Quick Win: Choose two social platforms your customers actually use, plus email marketing, and stay consistent.
Summary
Digital marketing in 2025 isn’t about doing everything, it’s about doing the right things. Start with AI tools, sell through social video, make sure AI search can find you, personalise your messages, and diversify your channels.
Small steps, done consistently, can lead to big results. And if you need a partner to help you implement these strategies, our team are ready to make it happen 
Contact Urban Media today!
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