Whether looking to generate leads, gain brand awareness, provide customer service or strengthen customer advocacy; social media marketing is certain to play a pivotal role in your online marketing mix. Urban Media's specialists in social media marketing, can not only develop a social media strategy that is integrated with your organisation's overall goals, but also manage the entire implementation for you and provide in-depth yet easily digested reports.
As the Head of Online Marketing, Ashton is dedicated to helping our online marketing team develop and implement goal-driven online marketing campaigns for our clients. This is aided by his wealth of experience as both an in-house and agency marketer. He has a deep knowledge of search marketing, social media marketing, content marketing and email marketing. This diversity of roles has allowed him to gain a clear understanding of how our team can drive maximum results for clients.
Organic Social Media Marketing
With Facebook, Instagram, Snapchat, LinkedIn and Twitter, understanding what content will engage your organically built audience is challenging to say the least. That is, of course, assuming you've got an audience in the first place. With extensive knowledge in the creation of unique content such as videos and having worked with the various algorithms used by sites such as Facebook for years, our social media marketing specialists know what will and will not gain maximum reach and engagement. What's more, they know how the virality of such posts can help grow your organic audience.
Social Media Advertising
Organic social media marketing is vital if you want a sustainable presence in social media sites such as Facebook, Instagram, Snapchat, LinkedIn and Twitter. With these sites introducing algorithm changes that limit organic reach, however, social media advertising is becoming a necessity in order to achieve improved lead generation or brand awareness. Our team are among the most experienced in creating and optimising highly performing advertisements. When coupled with our wealth of knowledge in the creation of landing pages, our campaigns achieve phenomenal results at a fraction of the cost.