AB Meds previous website had become clunky, their previous agency had built so many new pages for marketing purposes that the site had become hard to use and difficult to find information. The look of the design was past its best and didn’t reflect the quality that they put into their treatments.
AB Med needed a new design that would help push their brand forward and reengage with their customers. The client was keen that the navigation and overall usability of the site be improved.
Urban Media, designed a site fitting the clinical industry, utilising a simplified and revised site structure that was developed through a deep understanding of how customers would want to find and access information.