Emplas is one of the UKs biggest trade frames manufactures, who have been supply frames since 1979. Their expertise is in the fabrication and supply of windows and doors for trade, newbuild and specification sectors.

Emplas came to us because their previous website, though very comprehensive had become bloated over time. This had resulted in information becoming hard to find and most worrisome was a disconnect between their target audience and the messaging the site was conveying. As a result, bounce rate was high and customer enquiries from trade customers were limited. Additionally, they needed a website that would convey their brand, look modern and be easily updated by members in their team.

Urban Medias first task was to develop a new site structure that put their target customer first. A simplified sitemap was jointly developed that aimed to streamline the access of information and in turn increase lead generation. A WordPress website was selected for ease of use and coupled with a page builder allowing for anyone at the organisation to be able to easily update the content of the pages.

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