Google Ads are an effective way to reach potential customers and increase your business’s visibility online. However, you may run into a situation where your ads are not showing up on Google search results. This can be frustrating, especially if you’ve invested a lot of time and money into your advertising campaigns.
So why are my Google ads not working?
In this article, we’ll explore some of the reasons why your ads may not be showing up on Google search results and what you can do to fix the issue.
1. Low Ad Rank
Ad Rank is a key factor in determining whether or not your ads will show up on Google search results. Ad Rank is a score that Google assigns to each ad based on its relevance, bid, and expected click-through rate (CTR). If your Ad Rank is too low, your ad may not be displayed on Google search results.
To improve your Ad Rank, it’s crucial to focus on several factors that impact your ad’s quality and relevance. One essential factor is your Quality Score, which is a metric used by Google Ads to determine the quality of your ads and the landing pages they lead to.
To improve your Quality Score, you can focus on several factors, such as improving the relevance of your ad copy and landing pages, ensuring that your keywords are closely related to your ad copy, and providing a seamless user experience that aligns with the user’s search query.
Improving the relevance and quality of your ads and landing pages is essential for increasing your Quality Score, which, in turn, can improve your Ad Rank and help your ads appear higher in search results.
2. Budget Limitations
If your daily budget has been exhausted, your ads will not show up on Google search results until the next day. Make sure that your daily budget is set high enough to accommodate the amount of traffic you’re expecting. Additionally, consider adjusting your bidding strategy to ensure that your ads are displayed at the times when your target audience is most likely to be searching for your product or service.
By using the Google Ad Bid Simulator, you can estimate the impact of different bid levels on your ad’s performance, such as the number of clicks, impressions, and costs. This can help you make informed decisions about your bidding strategy and adjust your bids accordingly to optimize your ad’s performance.
3. Ad Scheduling
Google allows you to schedule your ads to run at specific times of the day or on certain days of the week. If you have set your ads to only run during certain hours or days, then your ads may not show up outside of those times. Make sure to review your ad scheduling settings to ensure that your ads are running when your target audience is most active.
4. Geographic Targeting
If you have set your ads to only show up in certain geographic locations, then your ads will not show up for users outside of those locations. Review your geographic targeting settings to ensure that you’re targeting the areas where your potential customers are located. Additionally, consider expanding your geographic targeting if you have the budget to reach a wider audience.
5. Ad Disapproval
Google Ads has strict policies regarding the content of ads. If your ad violates any of these policies, it may be disapproved and not shown on Google search results. Make sure that your ad copy is accurate and does not contain any misleading or false information. Additionally, make sure that your landing page provides a high-quality user experience and does not contain any malicious or harmful content then you should stop seeing disapproved ads.
6. Low Search Volume
If the search volume for your target keywords is low, then your ads may not show up on Google search results. Make sure that your keywords are relevant and specific to your product or service. Additionally, consider expanding your keyword list to include more specific or long-tail keywords that may have lower search volume but are more targeted to your audience.
7. Ad Rank Thresholds
Google has certain Ad Rank thresholds that your ads must meet in order to show up on the search results page. If your Ad Rank is below these thresholds, your ads may not be displayed. Make sure to focus on improving the relevance and quality of your ads, increasing your bids, and improving your expected CTR to meet these thresholds.
Final checks as to why your Google ads are not getting impressions
Overall, there are several reasons why your various search ads, display ads, shopping ads etc. may not be showing up on Google search results. By focusing on improving your Ad Rank, adjusting your budget and bidding strategy, and ensuring that your ads and landing pages are relevant and high-quality, you can improve your chances of showing up in the search results page.
A common reason why your ads may not be showing up on Google search results is due to issues within your Google Ads account. For instance, your account may have been suspended or disabled due to policy violations or issues with payment methods. It’s important to regularly check your Google Ads account for any notifications or alerts that could be impacting your ad performance.
It’s important to regularly monitor and optimize your campaigns and ad groups to ensure that you’re getting the best possible results from your Google Ads campaigns. The status column displays the status of your ads and provides insight into any issues that may be affecting their performance.
By making the necessary adjustments and addressing the potential issues, you can increase the visibility of your ads and reach your target audience effectively. Additionally, regularly monitoring and analysing your campaigns can help you identify any areas for improvement and make data-driven decisions to optimize your advertising efforts.
It’s worth noting that while there are many potential reasons why your ads may not be showing up on Google search results, there are also many tools and resources available to help you address these issues. Google Ads provides a range of tools and resources to help you optimize your campaigns and improve the performance of your ads.
The Ad Preview and Diagnosis tool is a valuable feature in Google Ads that allows advertisers to preview how their ads will appear on Google search results and diagnose any issues that may be affecting their ad’s performance.
By understanding the potential reasons for this issue and taking steps to address them, you can improve the visibility and performance of your ads, and reach your target audience effectively. Why not talk to Urban Media today, a certified Google Ads Agency who can help you with any questions or issues you have regarding Google Ads and it’s many benefits.